Leading Design Through Transformation

Building
Alignment.
Enabling
Transformation.

Every organization grows more complex over time.

Creating clarity is the challenge, not adding more.

I collaborate with executive teams to align business strategy, customer needs, technology, and design in order to create the ideal environment for transformations to be successful.

Ashish Singal - Design Leadership Through Transformation
01

Building a Digital-First Banking Ecosystem

Retail banking · MSME · Agri · Digital transformation

02

Building the Digital Factory Through Commercial Lending

Simplification · Digital operations · Faster turnaround & conversion

03

Launching Unsecured Personal Lending in 100 Days

ETB customers · Zero-based digital journey · First-to-market

04

Rethinking the First Home-Buying Journey

Mortgage · Zero-based design · Thailand

05

Turning Credit Card Servicing into a Growth Opportunity

Outside-in analysis · Journey prioritization · Growth

06

Building a Digital Transformation Garage

Digital onboarding · New ways of working · Capability building

07

Making Private Equity More Accessible

Product strategy · Blockchain · ASEAN